Madison Square was born in late 2010 & conceived by sister duo Denise & Nellie. The label prides itself on creating fresh, unique & edgy pieces at affordable prices. Madison Square strives to be a leader in delivering the latest international trends, with an element of youthfulness, with the team constantly travelling in search of inspiration. The label sets out to fill the niche of fast fashion, by creating a line that is affordable yet maintains a young, uplifting, and creative edge.

The Madison Square girl is youthful, independent and free spirited individual who is comfortable in what she wears. She is stylish and trendy, knows what she wants and knows how to get it.