Shilla was established in 2006 by the talented designer and creative director Sunny Park. She saw the gap in the market for original and sophisticated Australian labels. With a background cemented in both fashion buying and fashion design Sunny was fuelled by an ambitious aesthetic appetite. What arose from humble beginnings has evolved into a label that stands at the forefront of Australian fashion and maintains a growing international presence and success. The Shilla style is perfectly poised between aspirational and achievable fashion. Shilla creates something special for the everyday ‘fashionista’ by designing cutting edge styles at achievable prices. The design aesthetic is fresh, clean and classic whilst still managing to push the boundaries. Silhouettes are simple yet effective with a range of basics to compliment every season and every wardrobe. Shilla stamps its signature look with streamlined, tactile tailoring teamed with exclusive prints. Runway meets everyday style. Shilla is stocked in over 100 select boutiques nationwide and internationally.